Zanzibar, Tanzania – Get ready to turn up the heat this July as Culture Beach Jam (CBJ) lands on the white sands of Kendwa Rocks Hotel, marking its first edition outside of Ghana. Known for curating unforgettable experiences, Culture Beach Jam blends beach bliss, music, creativity, and cultural pride into a 3-day festival like no other, and now, it’s bringing the magic to Zanzibar, Tanzania.

Founded by Culture Management Group, the team behind AfroFuture, Culture Beach Jam is a celebration of Africa’s vibrant culture, sound, and soul. Having already taken Accra by storm, this landmark expansion to East Africa is a cultural movement that cannot be ignored.

“Our goal has always been to celebrate Africa in all its diversity, and bringing Culture Beach Jam to Zanzibar allows us to deepen that mission,” said Ken Agyapong Jr., Co-Founder of AfroFuture & Culture Management Group. “We’re thrilled to be making our first appearance in Zanzibar and this event is sure to be an unforgettable experience for everyone who attends. It’s a unique opportunity to blend the rich heritage of East Africa with the bold creativity that Culture Management Group brings to every country that we visit.”

The lineup includes international headliners like chart-topping Nigerian Afrobeats artist BNXN. From South Africa, Musa Keys brings his signature amapiano sound that has earned him platinum records and a growing international following. Representing Tanzania is Jaivah, one of the country’s most exciting talents whose unique blend of bongo flava, amapiano, house, and soul is gaining momentum across the region and beyond.

Complementing the headline acts is a lineup of DJs from Tanzania and other African countries from across East and Southern Africa, offering a rich mix of genres. Festival goers can look forward to beach games and cultural experiences during the day, followed by powerful performances and vibrant music into the night.

Festival Highlights

• July 3: Arrival & Chill – A laid-back welcome to paradise.
• July 4: Black Ambition + Fearless Fund Founders’ Reception & $10K USD Pitch Competition + Culture Beach Jam Day 1 featuring BNXN, Musa Keys & Jaivah
• July 5: Culture Beach Jam Day 2 featuring Strictly Soul Zanzibar – Africa’s biggest R&B party takes over the beach
• July 6: Yacht Parties (separate ticket), beach games, chill vibes & farewells

One of the most impactful events on the Culture Beach Jam calendar will be the Black Ambition Prize competition for entrepreneurs, Powered by AfroFuture’s Culture Beach Jam and Fearless Fund, taking place on July 4 under the theme: “Uninterrupted Ambition, Elevating & Funding Bold Ideas in Africa.”

In partnership with Pharrell Williams’ Black Ambition, the pitch event will spotlight 8 visionary entrepreneurs from across Tanzania who are building bold, scalable businesses in fields ranging from tech to media to consumer goods. Finalists will compete for a share of $10,000 in funding, and the top 50 applicants will be welcomed for a private networking reception. Applications are live and the deadline for submissions is June 23 2025.

“At Black Ambition, we believe that the boldest ideas often come from the communities that have been overlooked for far too long,” said Felecia Hatcher, CEO of Black Ambition. “By bringing our pitch competition to Zanzibar in partnership with Culture Beach Jam and Fearless Fund, we’re not just investing in businesses—we’re investing in a movement of African founders who are ready to scale globally. After supporting entrepreneurs in Ghana in 2023, we’re proud to return to the continent and continue investing where culture, creativity, and entrepreneurship converge.”

On July 5, Culture Beach Jam partners with Strictly Soul, the largest R&B event brand in Africa, to bring their signature vibe to Zanzibar. Born as a livestream during lockdown and now a continent-wide phenomenon, Strictly Soul offers an inclusive space for lovers of R&B, Soul and good energy.

“Since its inception, Strictly Soul has always been about reviving and celebrating R&B while building community across the continent,” said Akio Kawahito, Founder of Strictly Soul. “Hosting our event at Culture Beach Jam allows us to continue this mission while for the first time, creating a destination for our various communities to come together and meet.”

Culture Beach Jam is also proud to partner with Waazuri, a women-run PR and digital media hub based in Tanzania, for the local rollout of the event.

“Zanzibar has always been a gem on the tourist map,” said Valentina Ndibalema, Founder of Waazuri. “We’re proud to work with AfroFuture and Culture Management Group to now position Zanzibar as a cultural capital. This is a new era of pan-African collaboration, and we’re here for it.”

Tickets, Travel Packages & Pitch Competition Submission

• Culture Beach Jam Pass ticket gives access to all official CBJ events.
• Custom travel packages include accommodation + festival tickets
• Flexible payment plans start at just $199 for travel packages
• Tickets available on Hustlesasa.com and Culturebeachjam.com
• Are you an entrepreneur? Apply for your chance to win up to $10k USD funding support

For Media Inquires Contact